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01
Where we began
These were my 3 UI areas of focus for the Coca-ColaEnTuHogar.com site updates. After the site audit was conducted we were able to begin the project.
Summary
I worked alongside the client and team members, to polish the Coca-Cola Mexico website Coca-ColaEnTuHogar.com. After an audit of the site, the team and I split up tasks to make improvements. Below are my areas of focus for the project.
Project Partners:
Design Leads - Kim Cornell, Lauren Harpst | Copywriters | Developers
Objective
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Make improvements to the website base on the UX audit
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3 main projects of focus were the general cleanup of the homepage layout/navigation, updates on the product pages, and creating more awareness of the "Returnable" initiative.
02
Provided Brand Guide
The goal was to seemlessly incorporating the En Tu Hogar brand guide, into the new UX improvements to the site. Creating a cleaner visual system for the user.
03
Product Landing & Detail Pages UI
The product landing pages needed a refresh and reconizable labels for refill products.
Delivered Site Updates
04
Site Navigation
Using icons and logos helped create clear navigation.
05
Returnables Awareness
An campaign awareness page was enhanced to explain starter packs and reusable bottles.
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